Healthy SEO Leads to Effective Healthcare Marketing

When people have a medical emergency or issue they’ll often look for immediate help within their area online. If you’re not listed locally and your site isn’t locally optimized, you’re allowing you competitors to capture patients in need. To combat this, you’ll need to ensure the following:

NAP Consistency On Your Website

– Your business name, address, and phone number need to be listed accurately and consistently throughout your website on every page.

Your Local Listings are optimized

– Along with your website, your healthcare facility needs to be listed across the top local listings. Similarly to your website, the contact information needs to be consistent and accurate, too. However, just being listed isn’t quite enough. You’ll need to:

– Select relevant categories

– Add images

– Fill out descriptions

– Encourage Reviews

 – Aside from the fact that 90% of users read online reviews before visiting a business, reviews have also been discussed as a ranking factor. Although it has not been announced officially by Google, there have been studies (like the one done by Darren Shaw) that show a direct correlation amongst reviews and rankings. Reviews will also help to build trust before the first encounter.