Your brand plays a significant role and has immense value in today’s market. Your brand impacts not only your sales but also your recruitment strategy. Companies are struggling to find employees, affecting their ability to reach growth targets. 

Having a positive brand is vital when you want to attract those top candidates and drive sales growth. With the correct information, you can get a good handle on your brand, your target audience, and your potential candidates.

What is Branding?

Branding is the process of creating a strong, positive perception of a company,  its products, and services in the mind of the consumer.  Your brand is a combination of such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

Why is Branding So Important Today?

A unique identity explains your business and how it offers value. When a brand creates a positive image and provides a personalized experience to its customers, these customers become loyal, resulting in increased sales.

Employer branding is about your story, your reputation. Your reputation is built from what you put out there, what your current employees put out there, and what your former employees have shared. Employer branding is concerned with how to position your company as the employer of choice.


How to Execute Your Brand

Brand Through The Customer and Employee Experiences

Your branding should be demonstrated throughout both the customer and employee experiences.  It’s not uncommon for branding to be related to marketing but the messaging, values, and communication should be consistent throughout every touchpoint with a customer.  

The hiring process is often the most overlooked opportunity for branding.    H Hire the right people and put them in the right position.  Your new hires should not only have the skills and experience necessary for the task, but they should embody the value, mission, and purpose of the company as well.  

Implement New Technologies For Brand Consistency 

Use modern technologies like marketing automation and recruitment platforms to make branding easier. When onboarding, customers or employees,  automate the onboarding process and create project platforms to keep things consistent.

Invest in Your Brand Ambassadors 

It’s easier said than done but you need to invest in your people.  They interact with the customer and are a part of what builds customer loyalty.  Look into continuous education and reward the people that go above and beyond, who live to execute the brand purpose. 

Do something positive in their community by supporting a worthy cause.  Donate or volunteer to allow the community and potential employees to get to know your brand.

Recommendations for Execution and Alignment of Your Brand

Create or Update Brand Guidelines

To remain consistent in traditional and digital marketing, create or sharpen your brand guidelines. This will save you time and make it easier to implement your branding in sales and marketing initiatives.  

Update or Create Your Marketing Materials

Make sure you have a strong, memorable, and meaningful logo on your brochures, business cards, flyers, website, and other marketing materials. This will increase awareness. 

Execute Your Brand Story

Use sales materials, social media profiles, and marketing materials to emphasize your brand story. Include new hires, an employee of the month, etc. to reinforce as your brand ambassadors.

Communicate Brand Values

When creating PR campaigns, social media posts, or videos, make sure you promote your brand values consistently.  Human resources should also be consistently communicating these values to attract the right candidates.

Partner with DaBrian Marketing Group to Promote Your Brand

With digital branding, you can grow a recognizable brand. We will help you tell your story and bring it to life. Whether you need to build a brand or refresh one, reach out to the experienced and talented graphic designers at DaBrian Marketing Group. Together we will create a brand that aligns with your target audience and focuses on achieving your business goals.

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