American Products Gets a New Website

In August 2019, American Products, Inc (API) of York PA decided to redesign the website for a more modern look and feel. The goal was to aid in the establishment of a strong market presence with a high value web experience for potential buyers that will increase visibility, value, and brand recognition to ultimately yield greater sales. The new website needed to easily guide the target audience through American Products, Inc. website to obtain any information needed for them to get a quote or contact API.

Prior to the web design project, the API website had not updated the programming or content to be current with the organization offerings. The website still utilized flash and was not a responsive website. There were several technical issues that limited American Products ability to appear in the search engine results.

Now, the American Products website is a mobile friendly website that responds with the type of device that customers are using. Most of the technical issues that limited their search engine ranking were resolved, improved the overall site, and enhanced the user experience. In addition to web development, we wrote content to help API communicate what they offer, what they do, what differentiates them from competitors, industries expertise, and the quality assurance elements of contract manufacturing and product development.