In today's digital world, ranking on the first page of search engine results is crucial for businesses looking to gain online visibility and attract more customers. However, with so much competition online, it can be difficult to achieve a top ranking. This became even more difficult with Google's introduction of snippets, which now only leaves space for 5 - 7 search results. That's where search engine optimization (SEO) comes in. SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords. In this blog post, we'll share some tips to help you come up on page 1 of search engine results, with a particular focus on the SEO services offered by DaBrian Marketing Group. First, a video for those new to SEO who would like an intro before we dive deeper.
Before starting a campaign, a strategy needs to be developed in order to stay on track with each step of the process and before you start building your strategy, it's essential to define your goals. What do you want your SEO to accomplish? Are you trying to generate leads, sell more products, simply raise brand awareness, or come up on page one? By defining your goals, you can now build a strategy that is specifically tailored to meet those objectives.
At DaBrian Marketing Group, our SEO Baseline Project services include Google Analytics review, search console review, website quality audit, and an advisor consultation to help you develop the most effective full SEO roadmap for your business.
Now that your strategy is in place, the first step in any SEO campaign is to conduct thorough keyword research. You need to know what keywords your target audience is using to search for products or services like yours. Keyword research can help you identify the most relevant and valuable keywords for your business, and help you optimize your website content accordingly. At DaBrian Marketing Group, our SEO Foundational Project services include comprehensive keyword research and analysis to help you identify the most effective keywords for your business.
Once you have identified your target keywords, you need to optimize your website content to include them. This means using your keywords strategically in your website copy, meta tags, image alt tags, and other on-page elements. However, it's important not to overuse keywords, as this can lead to keyword stuffing and negatively impact your rankings. Google is great at giving out free tips on how to optimize your pages for desired search engine results and if you don't find the information you need there we share information on best practices by industry in our blogs. At DaBrian Marketing Group, our SEO Foundational Project services include on-page optimization to help you optimize your website content for maximum visibility and effectiveness.
With more and more people using mobile devices to search the internet, it's essential to optimize your website for mobile devices. This means ensuring that your website is mobile-friendly, with fast loading times and easy navigation. Does your website have a mobile version to accommodate mobile users viewing your site? According to Hitwise, who analyzed millions of online search queries across mobile devices across all search engines between April 10 and May 7 of 2016, nearly 60 percent of all Online Searches are now carried out on a mobile device, with some industries (Food and Beverage) shooting as high as 72 percent.
|Industry||Share of Mobile Searches|
|Food and Beverage||72 %|
|News and Media||64 %|
|Travel (non-maps)||52 %|
|Real estate / Property||48 %|
At DaBrian Marketing Group, our SEO Retainer services include mobile optimization to help you provide the best possible user experience for mobile users and the best ranking for mobile search, including voice search.
Backlinks are one of the most important factors in SEO, as they signal to search engines that other websites consider your content to be valuable and relevant. However, not all backlinks are created equal. To be effective, backlinks should come from high-quality, authoritative websites that are relevant to your business. There are plenty of strategies out there for backlinks and link building.
- Replicate your competitors' SEO backlinks. Automate your marketing. ...
- Use the broken link building strategy. ...
- Try to regain missing backlinks. ...
- Build links with images. ...
- Write guest posts. ...
- Get on "best of" lists. ...
- Connect with other industry experts. " - Aleh Barysevich, Zapier
At DaBrian Marketing Group, our SEO Link Building Project services include link-building strategies that focus on building high-quality backlinks to your website that will help improve your ranking as well as authority in your industry.
If you're a local business, it's important to optimize your website for local search. This means including your city, state, and other location-based keywords in your website content, as well as optimizing your Google My Business profile and other local directories. Here is a quick breakdown of Google My Business Optimization.
At DaBrian Marketing Group, our Local SEO services include local search optimization and GMB profile management to help you increase your visibility in local search results and attract more local customers.
Social media can be a powerful tool for promoting your website content and attracting more traffic to your site. By sharing your content on social media platforms like Facebook, Twitter, and LinkedIn, you can increase your visibility and reach a wider audience. Making social media part of the SEO content strategy is imperative to understand if current and potential customers resignate with the content that your brand is producing. For eCommerce SEO this is vital, because social media platforms are another location where your customers can make purchases. Some of the tactics used for social media optimization include:
At DaBrian Marketing Group, our SEO Retainer services include social media optimization to help you effectively promote your content on the right social media platforms for the best performance.
To be successful in SEO, it's important to monitor your website analytics regularly. This can help you measure your progress, find areas for improvement, and make data-driven decisions about your SEO strategy. Without analytics, you can't draw conclusions about how people are using your site. Without data, you can't make the improvements that are going to grow your business or brand. The benefits of using analytics in your strategy are vast. Google Analytics uses include:
At DaBrian Marketing Group, our SEO Retainer services include analytics monitoring to help you stay on top of your website's performance and make informed decisions about your SEO campaign with every progress meeting.
In conclusion, ranking on the first page of search engine results requires a comprehensive SEO strategy that includes keyword research, mobile optimization, on-page optimization, SEO content marketing, off-page SEO like link building, local search optimization, and social media optimization. Any top enterprise SEO company will tell you there are a lot of different factors that go into successful search engine optimization for the ultimate goal of page one search results. Whether you're just starting out or looking to refine your existing digital marketing strategy, DaBrian Marketing Group has the tools and expertise you need to succeed. From search engine optimization to social media marketing, we can help you connect with your audience and achieve your goals.