Whether you’re a marketing manager for a private organization or a web analyst for a digital agency, you surely understand the great importance of data and the powerful insights it can yield. You’ve also probably encountered one (often frustrating) roadblock: The people around you just don’t get it. The business analysts haven’t gotten the historical data you requested. IT has adopted a “we’ll get to it when we get to it” approach to installing tags on the website. Upper management doesn’t share the enthusiasm that your department does.
These factors almost always lead to marketing inefficiencies for the long term, with your organization’s proverbial marketing rear-ends hanging in the wind. Without quality insights, marketing campaigns cannot improve and are ultimately doomed to fail.
So how do you go about creating a data-driven culture in your organization? Check out these tips to help convey the importance of data and insights: