One of the most common mistakes made in the web and e-commerce worlds is the dismissal of the importance of mobile accessible websites. Mobile activity on the web is increasing exponentially every day as more and more consumers trade their laptops and desktops for smartphones and tablets. Society wants to be mobile and less constricted by the ball-and-chain of cables and cords, yet there are still countless websites that fail to accommodate for this properly.

So what excuse is there NOT to optimize your website for mobile visitors? Web Analytics data and reports have proven this traffic has been increasing hand-over-fist every day. Further analysis even indicates these visitors are trying to access what they need and engage with the website (multiple pages viewed per visit), however they tend to leave before they actually convert. A glance to the average amount of time that they spend on the website compared to normal traffic provides a clear picture of just how much trouble they’re having. If the time they spend is significantly more, it means they’re finding the use of the website difficult or perhaps load times are taking a lot longer than they should because of large images.

More often than not, however, the decision makers will not make a move on a mobile solution based upon website performance metrics alone. That’s when you take a look at the market statistics and demographics. The visual below (from the article "You Should Make Sure Your Website Works on Tablets") shows the breakdown of tablet users according to their social status as well as which age groups they are from. Keep in mind, the visual above is only covering the tablet users, which is only a segment of the total mobile visitors out there. Even more people have smartphones than tablet devices. The performance metrics are there. The demographical data is there. Don’t ignore the writing on the walls! Optimize your website for mobile!

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