Marketing can be one of the most fun and exciting fields to work in, but sometimes there’s those times when a campaign doesn’t seem to yield any incremental business. A real buzz kill, to say the least. This might be an indication that the campaign was a wash, however there’s still a chance that it may have had more of a positive impact on your bottom line than you may have thought.

Our lead Web Analyst Brandon Wensing’s latest video demonstrates how you can improve the measurement of those marketing tactics to allow for better insights on ROI. Focusing on the multiple touch points that your customers have with your website can shine more light on campaigns and mediums that you may have written off before simply because they weren’t leading directly to purchases or conversions in the same session.

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