Why Landing Page Testing Solutions Are Needed

You never get a second chance to make a good first impression. This is especially true when it comes to website landing pages. These pages should be search engine friendly so you can draw visitors there first. You also want to catch visitors’ attention, provide some basic information, engage them and motivate prospects or customers to take action.

This is where landing page testing solutions are used. These tools allow you to build and run “A/B” tests or multivariate versions of a landing page to answer questions such as whether you should have a navigation bar, will visitors click on a video, what color is most appealing, or would testimonials support your cause. Here are some available online platforms which help design and test landing pages to fit your business needs:

Unbounce focuses only on landing pages, with customization features and A/B testing functionality. They provide over eighty templates geared towards maximizing conversions, whether a sign-up, form submission or sale. You can capture leads on your landing page and send them directly to Salesforce, MailChimp, Constant Contact or AWeber. It’s also easy to add KISSmetrics, Google Analytics, and other conversion tools like surveys or a live chat. Different plans are available, from $49/month to $199/month, with a 30-day free trial.

Optimizely provides one optimization platform for websites and mobile apps. It offers an intuitive, easy-to-use landing page editor with a strong focus on A/B and multivariate testing. Highlights include a reporting dashboard with a testing focus, cross-browser testing and integration with common analytics tools. Benefits include increased interactions, engagement, and conversions (leads and sales.) Different pricing plans are available from $17 to $359/month. A 30-day free trial starter program is also available.