What is HubSpot CMS?

The HubSpot Content Management System (CMS) known as CMS Hub allows a user to enjoy a seamless digital experience when building a website. CMS takes the pain away from having to constantly be managing your website, so you can focus on what matters most in your business. The fully integrated system is backed by HubSpot’s CRM tools, making it that much more seamless. HubSpot CMS has everything your marketing team needs to effortlessly create a dynamic website without having to involve a developer in three different packages:

CMS Hub Starter (Starts at $23 a month) CMS Hub Professional ($360 a month) CMS Hub Enterprise ($1,200 a month)
  • Secure Your Website: Premium hosting; Content delivery network; Standard SSL certificate; Web application firewall
  • Website themes
  • Drag-and-drop editor
  • Local website development
  • App and asset marketplace
  • All free tools
  • Live chat
  • Forms
  • Reporting dashboard
  • Web Hosting
  • Everything that comes with the Starter
  • Smart content and reporting
  • Dynamic personalization
  • Password-protected pages
  • Contact create attribution
  • A/B testing
  • Custom reporting
  • SEO recommendations and optimizations
  • Content strategy
  • Google search console integration
  • Content staging
  • Everything that comes with Professional
  • Custom objects
  • Memberships
  • Web apps
  • Adaptive testing
  • Content partitioning
  • Hierarchical teams
  • Activity logging
  • Custom domain security settings
  • Site performance monitoring
  • Code alerts
  • Single sign-on
  • Additional root domains
  • Multi-domain traffic reporting

What is HubSpot?

The fact that HubSpot CMS is actually connected to HubSpot within itself is extraordinary. That’s because HubSpot is an all-in-one inbound marketing solution. And along with that is a customer relationships management (CRM) system that manages how you relate to customers who use your website and buy your products. With the integration of HubSpot’s CMS and CRM, along with all of the other features of the CMS, you have the perfect website solution.

HubSpot CRM

HubSpot comes with all the traditional features of a CMS like publishing tools, user management, media management, and themes. It also merges all the publishing tools into one compact solution, meaning you can easily edit, test, and integrate your post using its social media tools combined with an email to simplify your marketing. That makes CMS Hub® the perfect software for marketers.

CMS HubⓇ for Business Owners & Marketers

With HubSpot CMS, marketing teams can easily create personalized content optimized for conversion across every device. It does this by providing recommendations for improving SEO, taking the core elements of content, messaging, automation, reporting, and data to create one unified code base, the use of drag and drop editors, adaptive page testing, and the ability to analyze the impact of your pages. All of this allows for a seamless process without the need for a developer.HubSpot CMS

HubSpot CMS vs. WordPress

When it comes to a content management system for websites, WordPress is probably one of the most notable ones. Both HubSpot and WordPress offer a content management system to their users. Users of either have the ability to build, write, modify and extend web content. That means you don’t have to write any code, so almost anyone is able to use their systems.

The main difference between the two is their intent. HubSpot is a marketing company that provides the marketing tools businesses need to grow their companies. The HubSpot CMS is one of them. It’s a website builder and blogging platform that works seamlessly with HubSpot’s other marketing tools, like email marketing, analytics, and SEO. That makes HubSpot’s CMS an all-in-one solution for your online marketing needs.

WordPress is a popular tool used by millions, but at its heart, is a content management system. Since it’s only a content management system, everything else that’s pertinent for marketing has to be integrated as plug-ins.

So when comparing these two tools, they both offer the same functions, can do the same things, but HubSpot CMS is a standalone, while WordPress needs other software applications to do everything that HubSpot CMS does as a standalone.

Let’s take a closer look:

Function CMS Hub® WordPress
Website Cost
Ease of Use Requires custom development work for mobile optimization; requires additional software for A/B testing
Web Security Requires additional software for SSL certificate; Secure CDN depends on external hosting
Website Customization No editing codes; will need to pay additional for a theme editor
SEO Capacity limited to available plugins
Marketing Requires plugins for SEO, additional software for custom reporting


Final Thoughts on CMS Hub®

While both systems do everything you need them to do, you’ll need to integrate a lot more applications with WordPress for it to do most of those things. You can also migrate your WordPress CMS to CMS Hub®. Both systems can be integrated with Salesforce, which helps to enhance lead generation, and Google Analytics, which helps in tracking your site’s performance. But in most cases, it’s required with WordPress because it can't do it on its own.

The last thing to mention here is cost. Even though HubSpot costs more to use and WordPress CMS is free, consider the additional plugins you have to buy just to have WordPress equal up to HubSpot’s CMS. At first glance, it looks like an awesome deal for the product, but that price will definitely hike up by the time you add all the additional bells and whistles you find that you will definitely need for your website.

While integration is a requirement for most of what you do in WordPress, you have choices in HubSpot. So the strategy is the key when you’re using it so that you have a direction for design, content, and functionality. Your Local Website Design Company should be able to help! 

Contact a HubSpot Solutions Partner to help you customize your CMS Hub account.


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