Social Media Survey: The Results Are In

The ever-changing realm of social media develops new processes, norms, and expectations on a seemingly daily basis. So much so, in fact, that the only way to keep tabs on how the industry is changing is to get the information straight from the source behind the changes: the platforms themselves and the marketers who use them.

That’s why our friends at Software Advice, a social CRM research company, have released the preliminary results of their Social Media Content Optimization Survey – a survey of organizations’ content optimization processes on social media – specifically, what tactics are most effective.

According to the results – and not surprisingly to us – using photos and visuals in social media posts is the number one way to optimize engagement – with nearly 85% of respondents labeling visual content as “very important” or “important”. Social media marketing is all about grabbing attention (and ideally maintaining it) so as social media continues to integrate more closely with our brands’ visibility, the content we share needs to reflect that visibility in more than black and white.