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B2B marketing (2)
April 6, 2022
B2B vs. B2C Marketing - Top 3 Differences
B2B stands for business to business, meaning the company sells to other companies. B2C companies (business to consumers) sell directly to consumers....
May 24, 2018
General Data Protection Regulation: What You Should Know
If you’re in the digital marketing or analytics industry, you have probably been inundated by communication from vendors and partners...
March 19, 2018
5 Tips to Measuring B2B Marketing Initiatives
The business-to-business (B2B) sales and marketing roles are continuously evolving because of social selling, marketing automation,...
September 25, 2017
What is Marketing Automation?
Marketing automation is software that helps businesses automate marketing and sales initiatives to generate more leads, close more deals,...
May 1, 2017
Humanizing B2B Marketing for Better ROAS
A core component of producing a humanized or relatable B2B marketing strategy is to first measure that strategy, correctly. Recently,...
June 20, 2016
Do B2B Companies Really Need Digital Marketing?
Have you ever said your business-to-business (B2B) company doesn’t need digital marketing, that it’s only something business-to-consumer...
August 5, 2015
Successful Tips for B2B White Papers
Pardot states that “86% of B2B marketers are producing content.” Your company may be part of this percentage, but are you creating the...
August 20, 2014
The Biggest Questions in B2B and Enterprise Search
”We are a B2B company, so we don’t need to worry about organic search or SEO.” In our experience with various B2B and enterprise...
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