Digital Marketing & Inbound Marketing| DaBrian Marketing Blog

September 25, 2017

What is Marketing Automation?

Marketing automation is software that helps businesses automate marketing and sales initiatives to generate more leads, close more deals,...

marketing automation, Marketing Strategy, B2B marketing, Business to Business Marketing, digital marketing

May 1, 2017

A core component of producing a humanized or relatable B2B marketing strategy is to first measure that strategy, correctly. Recently,...

seo, B2B marketing, Business to Business Marketing, social media marketing, ROAS, PPC

June 20, 2016

Have you ever said your business-to-business (B2B) company doesn’t need digital marketing, that it’s only something business-to-consumer...

Marketing Strategy, B2B marketing, Business to Business Marketing, B2B, b2b buying habits, digital marketing, buying process, sales

August 5, 2015

Pardot states that “86% of B2B marketers are producing content.” Your company may be part of this percentage, but are you creating the...

Marketing Strategy, B2B marketing, Business to Business Marketing, B2B, white paper

August 20, 2014

”We are a B2B company, so we don’t need to worry about organic search or SEO.” In our experience with various B2B and enterprise...

enterprise search, B2B marketing, B2B Search Marketing, content development, Search Engine Optimization (SEO)

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