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June 6, 2012
Top 5 Features of Google Analytics Content Experiments (vs. Website Optimizer)
For about 5 years now, marketing professionals have been using Google’s Website Optimizer to run A/B tests and Multivariate tests on...
May 23, 2012
Picture This—The Role of Infographics in Content Marketing
What are Infographics? In short, an infographic is any visual representation of information. These large, creative images (see below...
April 4, 2012
Google’s Value of Content over Optimization
Recently, a debate has emerged regarding Google’s potential forthcoming decision to place greater restrictions on its algorithm for...
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