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October 26, 2012
10 Tips for the Next Generation of Digital Analysts
Back on October 18, the 2nd Annual DAA Philadelphia Symposium was held, and so far the responses have been great. The theme of this...
July 18, 2012
Keyword Research to Improve Email Marketing Effectiveness
In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective...
February 9, 2012
Data Quality is Essential to Pharmaceutical Marketing Success
Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is...
June 2, 2011
6 Tips to Consider Before Implementing Your Email Marketing Strategy
Most businesses utilize email marketing as a marketing tactic to cross sell new business or for retention purposes.It is pretty rare for...
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