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October 7, 2015
Common Myths of Digital Marketing
As an ad agency owner, I speak to a number of prospective clients throughout the year. It’s very common for people to have misconceptions...
September 29, 2015
5 Facts that Impact Holiday Shopping Advertising
The impending Holiday season is upon us. Is your business ready to compete for your consumers attention? A recent article from Google...
February 6, 2013
Create Analytics Reports For ALL Key Players
So your organization has decided to delve into the world of digital analytics. You’ve done your research, talked to countless analytics...
August 14, 2012
5 Lessons for Successful Internet Marketing
Recently, I was reading an article in Advertising Age that highlighted the lessons from their CMO Strategy Summit. I would have to agree...
June 20, 2012
3 Common Pitfalls in Content Marketing
By now, you’ve probably heard about the benefits that come with incorporating a Content Marketing strategy. The ways content can enhance...
May 23, 2012
Picture This—The Role of Infographics in Content Marketing
What are Infographics? In short, an infographic is any visual representation of information. These large, creative images (see below...
February 9, 2012
Data Quality is Essential to Pharmaceutical Marketing Success
Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is...
September 14, 2011
Five Reasons to Monitor Your Internet Marketing Efforts
Over the past several years, the greatest challenge facing internet marketers and web analysts has been convincing superiors and clients...
June 2, 2011
6 Tips to Consider Before Implementing Your Email Marketing Strategy
Most businesses utilize email marketing as a marketing tactic to cross sell new business or for retention purposes.It is pretty rare for...
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