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Marketing Strategy (13)
June 20, 2012
3 Common Pitfalls in Content Marketing
By now, you’ve probably heard about the benefits that come with incorporating a Content Marketing strategy. The ways content can enhance...
May 9, 2012
A/B Testing (Split Testing) to Convert More Online Customers
What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control...
March 8, 2012
The Need for Digital Marketing Education
In the recent blog “8 Predictions for SEO in 2012”, Rand Fishkin of SEOmoz predicted the rise of a serious certification program. I...
June 2, 2011
6 Tips to Consider Before Implementing Your Email Marketing Strategy
Most businesses utilize email marketing as a marketing tactic to cross sell new business or for retention purposes.It is pretty rare for...
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