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July 7, 2011
Google AdWords’ New Targeting Options
Google AdWords recently eliminated the polygon (custom shape) targeting system, and replaced it with a simpler pin point with radius...
June 7, 2011
PPC Advertising > Keywords + Ad Copy: Don’t Forget about the Landing Pages
Testing is a crucial part of improving your PPC advertising efforts. You test Keywords to enhance targeting and increase relevant traffic...
May 18, 2011
Be Relevant to Searchers with Dynamic Text
Anyone doing PPC advertising knows that you want to incorporate your best performing keywords into your ad copy. Not only will this help...
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