The Most Important PPC Metrics You Are Not Using

The Most Important PPC Metrics You Are Not Using

Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Ratefalse
Importance VS Urgency in PPC Advertising

Importance VS Urgency in PPC Advertising

A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from thisfalse
Importance VS Urgency in PPC Advertising

Importance VS Urgency in PPC Advertising

A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from thisfalse
Achieve PPC Success by Working Backward

Achieve PPC Success by Working Backward

If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There arefalse
Achieve PPC Success by Working Backward

Achieve PPC Success by Working Backward

If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There arefalse
Enhanced AdWords Campaigns – Helpful or Not?

Enhanced AdWords Campaigns – Helpful or Not?

Some Background By now, I’m sure you’ve heard of Google’s new enhanced campaigns. These will “simplify” your PPC accounts byfalse
Enhanced AdWords Campaigns – Helpful or Not?

Enhanced AdWords Campaigns – Helpful or Not?

Some Background By now, I’m sure you’ve heard of Google’s new enhanced campaigns. These will “simplify” your PPC accounts byfalse
PPC Just Makes “Cents”

PPC Just Makes “Cents”

Pay-Per Click (PPC) advertising is an effective way to market your company that also brings measurable value to you. PPC advertisingfalse
PPC Just Makes “Cents”

PPC Just Makes “Cents”

Pay-Per Click (PPC) advertising is an effective way to market your company that also brings measurable value to you. PPC advertisingfalse
Bidding is More than Just How You Pay

Bidding is More than Just How You Pay

CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these twofalse

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