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PPC (4)
March 6, 2013
Enhanced AdWords Campaigns – Helpful or Not?
Some Background By now, I’m sure you’ve heard of Google’s new enhanced campaigns. These will “simplify” your PPC accounts by allowing...
February 20, 2013
PPC Just Makes “Cents”
Pay-Per Click (PPC) advertising is an effective way to market your company that also brings measurable value to you. PPC advertising...
December 12, 2012
Bidding is More than Just How You Pay
CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two...
November 2, 2012
One PPC Budget to Rule Them All
Consider This PPC Advertising Scenario... If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget...
September 26, 2012
Rebranding of adCenter & Search Alliance
I’ve just finished taking the Bing Ads Accreditation exam , which is free until the end of September. Microsoft is graciously offering...
July 11, 2012
Muted Ads – Is Being Blocked Bad?
Google is always trying to give web surfers the best experience. Recently, with a change made to Display Advertising, Google has given...
June 14, 2012
3 Steps to a Successful Strategic PPC Campaign
Exampale of PPC Ads on a Google search engine reuslts page Pay per Click (PPC) are the paid ads the show above and and along...
May 17, 2012
PPC Advertising Battle: AdWords Vs adCenter
Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the...
January 4, 2012
The Cost of a Low Quality Score
Quality is important in advertising, but even more so in PPC advertising. Google AdWords gives the top Ad Position to the highest Ad...
July 27, 2011
Bing Gets Creative: Testing Ad Placement with adCenter
Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though...
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