Paid Search Keywords using Personas and Intent

Paid Search Keywords using Personas and Intent

A search starts with a problem or question. As a business, your goal is to begin to resolve their problem/question with your paidfalse
Paid Search Keywords using Personas and Intent

Paid Search Keywords using Personas and Intent

A search starts with a problem or question. As a business, your goal is to begin to resolve their problem/question with your paidfalse
PPC Christmas Time KPIs

PPC Christmas Time KPIs

It’s the most wonderful time of the year! That’s right; it’s Christmas shopping time. Black Friday and Cyber Monday are quicklyfalse
PPC Christmas Time KPIs

PPC Christmas Time KPIs

It’s the most wonderful time of the year! That’s right; it’s Christmas shopping time. Black Friday and Cyber Monday are quicklyfalse
Save Time and Money with Bing Ads Updates

Save Time and Money with Bing Ads Updates

Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers false
Save Time and Money with Bing Ads Updates

Save Time and Money with Bing Ads Updates

Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers false
Understand and Boost PPC ROI in 3 Steps

Understand and Boost PPC ROI in 3 Steps

Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying thefalse
Why A Low Quality Score Shouldn’t Get You Down

Why A Low Quality Score Shouldn’t Get You Down

Both Google AdWords and Bing Ads give a Quality Score out of ten (10) at the keyword level. These scores are primarily based onfalse
The Positive of Negative Settings in PPC

The Positive of Negative Settings in PPC

All marketers know the importance of reaching their target market. However, what is just as important is missing, or not reaching,false
The Most Important PPC Metrics You Are Not Using

The Most Important PPC Metrics You Are Not Using

Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Ratefalse

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