Enhanced AdWords Campaigns – Helpful or Not?

Enhanced AdWords Campaigns – Helpful or Not?

Some Background By now, I’m sure you’ve heard of Google’s new enhanced campaigns. These will “simplify” your PPC accounts by allowing...
PPC Just Makes “Cents”

PPC Just Makes “Cents”

Pay-Per Click (PPC) advertising is an effective way to market your company that also brings measurable value to you. PPC advertising...
Bidding is More than Just How You Pay

Bidding is More than Just How You Pay

CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two...
One PPC Budget to Rule Them All

One PPC Budget to Rule Them All

Consider This PPC Advertising Scenario... If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget...
Rebranding of adCenter & Search Alliance

Rebranding of adCenter & Search Alliance

I’ve just finished taking the Bing Ads Accreditation exam , which is free until the end of September. Microsoft is graciously offering...
Muted Ads – Is Being Blocked Bad?

Muted Ads – Is Being Blocked Bad?

Google is always trying to give web surfers the best experience. Recently, with a change made to Display Advertising, Google has given...
3 Steps to a Successful Strategic PPC Campaign

3 Steps to a Successful Strategic PPC Campaign

Exampale of PPC Ads on a Google search engine reuslts page Pay per Click (PPC) are the paid ads the show above and and along...
PPC Advertising Battle: AdWords Vs adCenter

PPC Advertising Battle: AdWords Vs adCenter

Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the...
The Cost of a Low Quality Score

The Cost of a Low Quality Score

Quality is important in advertising, but even more so in PPC advertising. Google AdWords gives the top Ad Position to the highest Ad...
Bing Gets Creative: Testing Ad Placement with adCenter

Bing Gets Creative: Testing Ad Placement with adCenter

Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though...

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