July 31, 2012
If you’re reading this blog, you probably already understand that a great deal of marketing power can come from web analytics. If you’re...
July 25, 2012
When it comes to Social Media, many companies know enough to realize that nearly everyone is connected to at least one social network....
June 27, 2012
Whether you’re a marketing manager for a private organization or a web analyst for a digital agency, you surely understand the great...
June 20, 2012
By now, you’ve probably heard about the benefits that come with incorporating a Content Marketing strategy. The ways content can enhance...
June 6, 2012
For about 5 years now, marketing professionals have been using Google’s Website Optimizer to run A/B tests and Multivariate tests on...
May 30, 2012
The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years...
May 23, 2012
What are Infographics? In short, an infographic is any visual representation of information. These large, creative images (see below...
May 2, 2012
In past blogs, I have discussed how web analytics can help gain the support of the decision makers and even laid out some great ways to...
April 4, 2012
Recently, a debate has emerged regarding Google’s potential forthcoming decision to place greater restrictions on its algorithm for...
February 21, 2012
There are countless analytical platforms and tools out there for measuring just about every facet of your website and marketing efforts....