416 Blair Ave,
Reading, PA 19601
Daniel Laws
December 5, 2012
Sizing Up Tag Management For Your Organization
What is Tag Management? Tag management is a way to add, edit, and remove tags from your website. The most common forms of tags (small...
October 26, 2012
10 Tips for the Next Generation of Digital Analysts
Back on October 18, the 2nd Annual DAA Philadelphia Symposium was held, and so far the responses have been great. The theme of this...
September 19, 2012
Tips to Move Towards Big Data & Enterprise Solutions Part 2
Last week, I released my Tips to Move Toward Big Data & Enterprise Solutions that focused on your organization internally. This week’s 5...
September 12, 2012
Tips to Move Toward Big Data & Enterprise Solutions Part 1
With all of the talk about “Big Data”, I thought it was about time that I provide you with a few recommendations to get your organization...
July 18, 2012
Keyword Research to Improve Email Marketing Effectiveness
In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective...
May 9, 2012
A/B Testing (Split Testing) to Convert More Online Customers
What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control...
April 11, 2012
Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions
What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple enterprise...
April 2, 2012
Conversion Attribution: Give Credit Where It’s Due
In the Digital Analytics space, we are all obsessed with identifying marketing tactics that perform the best and drive the most...
March 8, 2012
The Need for Digital Marketing Education
In the recent blog “8 Predictions for SEO in 2012”, Rand Fishkin of SEOmoz predicted the rise of a serious certification program. I...
February 9, 2012
Data Quality is Essential to Pharmaceutical Marketing Success
Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is...
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