416 Blair Ave,
Reading, PA 19601
Daniel Laws
September 12, 2012
Tips to Move Toward Big Data & Enterprise Solutions Part 1
With all of the talk about “Big Data”, I thought it was about time that I provide you with a few recommendations to get your organization...
July 18, 2012
Keyword Research to Improve Email Marketing Effectiveness
In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective...
May 9, 2012
A/B Testing (Split Testing) to Convert More Online Customers
What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control...
April 11, 2012
Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions
What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple enterprise...
April 2, 2012
Conversion Attribution: Give Credit Where It’s Due
In the Digital Analytics space, we are all obsessed with identifying marketing tactics that perform the best and drive the most...
March 8, 2012
The Need for Digital Marketing Education
In the recent blog “8 Predictions for SEO in 2012”, Rand Fishkin of SEOmoz predicted the rise of a serious certification program. I...
February 9, 2012
Data Quality is Essential to Pharmaceutical Marketing Success
Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is...
January 11, 2012
SEO Results for Regulated Industries in 2012
There have been numerous predictions on what changes will be seen in 2012 for SEO. We are predicting that more companies in highly regulated...
November 16, 2011
Privacy Protection on Search Engines & Social Media vs. Value of Data
USA Today recently ran an article about Facebook’s data collection methods and the issues they raise with privacy protection. Although...
September 30, 2011
Video: Capabilities of Multichannel Analytics
One of the greatest challenges in the past has been effectively tracking traditional marketing methods like billboards, direct mail...
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