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DaBrian Marketing Blog: News, Insights, and Digital Marketing
November 16, 2011
Privacy Protection on Search Engines & Social Media vs. Value of Data
USA Today recently ran an article about Facebook’s data collection methods and the issues they raise with privacy protection. Although...
October 26, 2011
Why You Shouldn’t Ignore Mobile Accessibility of Your Website
One of the most common mistakes made in the web and e-commerce worlds is the dismissal of the importance of mobile accessible websites....
September 30, 2011
Video: Capabilities of Multichannel Analytics
One of the greatest challenges in the past has been effectively tracking traditional marketing methods like billboards, direct mail...
September 14, 2011
Five Reasons to Monitor Your Internet Marketing Efforts
Over the past several years, the greatest challenge facing internet marketers and web analysts has been convincing superiors and clients...
August 10, 2011
Monitor Phone Lines, Billboards, Direct Mail Pieces, and More Using Multichannel Analytics
Most people involved with the marketing facet of a company would agree that there are countless avenues to market with.Websites, banner...
July 27, 2011
Bing Gets Creative: Testing Ad Placement with adCenter
Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though...
July 7, 2011
Google AdWords’ New Targeting Options
Google AdWords recently eliminated the polygon (custom shape) targeting system, and replaced it with a simpler pin point with radius...
June 29, 2011
Has Your Company Forgotten the Web Analytics Data Capturing Basics?
We did some web analytics consulting for a Fortune 500 company recently. This case was very unique! The company had numerous global...
June 15, 2011
Web Analytics: Usage Analysis Leads to Improved Customer Relations
Knowing how your target audience uses your website is integral to increasing visitor conversions and improving customer relations....
June 7, 2011
PPC Advertising > Keywords + Ad Copy: Don’t Forget about the Landing Pages
Testing is a crucial part of improving your PPC advertising efforts. You test Keywords to enhance targeting and increase relevant traffic...
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