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DaBrian Marketing Blog: News, Insights, and Digital Marketing
June 20, 2012
3 Common Pitfalls in Content Marketing
By now, you’ve probably heard about the benefits that come with incorporating a Content Marketing strategy. The ways content can enhance...
June 14, 2012
3 Steps to a Successful Strategic PPC Campaign
Exampale of PPC Ads on a Google search engine reuslts page Pay per Click (PPC) are the paid ads the show above and and along...
June 6, 2012
Top 5 Features of Google Analytics Content Experiments (vs. Website Optimizer)
For about 5 years now, marketing professionals have been using Google’s Website Optimizer to run A/B tests and Multivariate tests on...
May 30, 2012
Want to Improve Your Advertising? Align Your Measurement Strategy With the Right KPIs
The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years...
May 23, 2012
Picture This—The Role of Infographics in Content Marketing
What are Infographics? In short, an infographic is any visual representation of information. These large, creative images (see below...
May 17, 2012
PPC Advertising Battle: AdWords Vs adCenter
Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the...
May 9, 2012
A/B Testing (Split Testing) to Convert More Online Customers
What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control...
May 2, 2012
Looking For Better Insights On Members? Get The Big Picture!
In past blogs, I have discussed how web analytics can help gain the support of the decision makers and even laid out some great ways to...
![[Exact] ≠ Exact; at least not in Google AdWords](https://blog.dabrianmarketing.com/hubfs/Imported_Blog_Media/before-you-use-google-ad-words-featured-image-min-1-1.jpg)
April 25, 2012
[Exact] ≠ Exact; at least not in Google AdWords
What is Google Changing Now? With the upcoming changes to both the [Exact] and “Phrase” Keyword Match Types, Google is helping you...
April 11, 2012
Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions
What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple enterprise...
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