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DaBrian Marketing Blog: News, Insights, and Digital Marketing
April 4, 2012
Google’s Value of Content over Optimization
Recently, a debate has emerged regarding Google’s potential forthcoming decision to place greater restrictions on its algorithm for...
April 2, 2012
Conversion Attribution: Give Credit Where It’s Due
In the Digital Analytics space, we are all obsessed with identifying marketing tactics that perform the best and drive the most...
March 8, 2012
The Need for Digital Marketing Education
In the recent blog “8 Predictions for SEO in 2012”, Rand Fishkin of SEOmoz predicted the rise of a serious certification program. I...
February 21, 2012
Gain the Support of Your Superiors: Show Them the Right Metrics
There are countless analytical platforms and tools out there for measuring just about every facet of your website and marketing efforts....
February 9, 2012
Data Quality is Essential to Pharmaceutical Marketing Success
Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is...
January 25, 2012
Financial Services: Increase New Accounts & Acquisitions via Web Analytics
Countless industries have made dramatic increases to their web-based marketing efforts as of late. In 2011 alone, budgets usually...
January 11, 2012
SEO Results for Regulated Industries in 2012
There have been numerous predictions on what changes will be seen in 2012 for SEO. We are predicting that more companies in highly regulated...
January 4, 2012
The Cost of a Low Quality Score
Quality is important in advertising, but even more so in PPC advertising. Google AdWords gives the top Ad Position to the highest Ad...
December 7, 2011
Selecting a Sensible Web Analytical Platform For Your Organization
There’s countless blogs, articles, and studies out there that preach about how web analytics is the greatest thing since sliced bread and...
November 22, 2011
Event Tracking to Reduce Bounce Rate Due to Affiliate Sites
One of the greatest challenges a web analyst faces in the field is gaining full visibility into all facets of an organization’s online...
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