Target High-Value Accounts and Achieve Sustainable Growth

Target High-Value Accounts and Achieve Sustainable Growth

An Account Planning Template for Account-Based Marketing (ABM) is a structured plan to target high-value accounts with personalized marketing...
Maximizing B2B Success: The Power of Account-Based Marketing in 2025

Maximizing B2B Success: The Power of Account-Based Marketing in 2025

Account-Based Marketing for B2B Success in 2025 In the world of business-to-business (B2B) marketing, closing leads is the key to making deals. The...
The 6 Biggest Alignment Challenges Facing B2B Marketing & Sales Teams

The 6 Biggest Alignment Challenges Facing B2B Marketing & Sales Teams

There’s a reason why talking about B2B marketing and sales team alignment is all the rage. It’s the basis of so many important and emergent B2B...
How to Stay Ahead of the Competition with B2B Marketing Services

How to Stay Ahead of the Competition with B2B Marketing Services

In today's fiercely competitive business landscape, staying ahead requires more than just a great product or service. Effective B2B marketing...
B2B Marketing Strategies for 2024

B2B Marketing Strategies for 2024 

B2B companies face several challenges from long sales cycles to new sales technology. New sales productivity research shows that only 62% use their...
Improving Customer Experience Management

Improving Customer Experience Management

Do you know what keeps your customers happy and returning after their first purchase? No matter what the product or service is, that magic that...
Sales Enablement: Perception Vs. Reality

Sales Enablement: Perception Vs. Reality

One of the quirks of American English is the ambiguity that arises from our use of slang. If I say something is "cool" or "hot", I could be referring...
Join us: 5 Ways B2B Companies Maximize ROI with Automation

Join us: 5 Ways B2B Companies Maximize ROI with Automation

Your company has too much work and not enough capacity. You do not have enough staff to take advantage of current business opportunities. You are...
Delivering Sustainability to the Supply Chain

Delivering Sustainability to the Supply Chain

What is sustainability and the Supply Chain? Simply put, sustainability in business alludes to doing business without negatively impacting the...
What is a B2B Website? Why Does it Matter?

What is a B2B Website? Why Does it Matter?

A simple definition of a B2B (business-to-business) website would be a business website that offers products and services to other businesses. B2B...

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