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Google AdWords (2)
May 14, 2014
Why A Low Quality Score Shouldn’t Get You Down
Both Google AdWords and Bing Ads give a Quality Score out of ten (10) at the keyword level. These scores are primarily based on relevancy...
July 10, 2013
Achieve PPC Success by Working Backward
If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are...
April 11, 2013
Making a Smooth Transition to Mobile PPC
If you are running Pay per Click ads using Google AdWords, you’ll need to be ready for your ads to start showing up on smartphones. Once...
March 6, 2013
Enhanced AdWords Campaigns – Helpful or Not?
Some Background By now, I’m sure you’ve heard of Google’s new enhanced campaigns. These will “simplify” your PPC accounts by allowing...
November 2, 2012
One PPC Budget to Rule Them All
Consider This PPC Advertising Scenario... If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget...
July 11, 2012
Muted Ads – Is Being Blocked Bad?
Google is always trying to give web surfers the best experience. Recently, with a change made to Display Advertising, Google has given...
![[Exact] ≠ Exact; at least not in Google AdWords](https://blog.dabrianmarketing.com/hubfs/Imported_Blog_Media/before-you-use-google-ad-words-featured-image-min-1-1.jpg)
April 25, 2012
[Exact] ≠ Exact; at least not in Google AdWords
What is Google Changing Now? With the upcoming changes to both the [Exact] and “Phrase” Keyword Match Types, Google is helping you...
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