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Google Analytics (4)
November 14, 2012
Not Segmenting Your Data? Turn in Your Gun & Badge
"Market segmentation is a natural result of the vast differences among people." – Donald Norman (author of “The Design of Everyday...
October 10, 2012
Streamline Your Tag Management Strategy
So your organization has made the decision to pursue digital analytics. You’ve managed to get the buy-in you need from the decision...
September 28, 2012
Video: Saving Time in Google Analytics
When it comes to Web Analytics, your time literally equals money. That’s why our chief web analyst made a comprehensive video guide...
August 28, 2012
Successful Campaign Analysis Via Tagging Strategies
There can be a lot of unknowns when it comes to marketing campaigns. Who’s seeing your ads or print pieces? Of those people, who are they...
August 15, 2012
Google Redoes Remarketing
If you have ever set up a Remarketing Group in AdWords, then you know the pain of creating and placing the new code every time you make a...
August 14, 2012
5 Lessons for Successful Internet Marketing
Recently, I was reading an article in Advertising Age that highlighted the lessons from their CMO Strategy Summit. I would have to agree...
July 31, 2012
3 Roadblocks in Web Analytics and Ways Around Them
If you’re reading this blog, you probably already understand that a great deal of marketing power can come from web analytics. If you’re...
July 25, 2012
Why Your Social Media Marketing Isn’t Working
When it comes to Social Media, many companies know enough to realize that nearly everyone is connected to at least one social network....
July 18, 2012
Keyword Research to Improve Email Marketing Effectiveness
In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective...
June 6, 2012
Top 5 Features of Google Analytics Content Experiments (vs. Website Optimizer)
For about 5 years now, marketing professionals have been using Google’s Website Optimizer to run A/B tests and Multivariate tests on...
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