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May 30, 2012
Want to Improve Your Advertising? Align Your Measurement Strategy With the Right KPIs
The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years...
May 2, 2012
Looking For Better Insights On Members? Get The Big Picture!
In past blogs, I have discussed how web analytics can help gain the support of the decision makers and even laid out some great ways to...
February 21, 2012
Gain the Support of Your Superiors: Show Them the Right Metrics
There are countless analytical platforms and tools out there for measuring just about every facet of your website and marketing efforts....
January 11, 2012
SEO Results for Regulated Industries in 2012
There have been numerous predictions on what changes will be seen in 2012 for SEO. We are predicting that more companies in highly regulated...
December 7, 2011
Selecting a Sensible Web Analytical Platform For Your Organization
There’s countless blogs, articles, and studies out there that preach about how web analytics is the greatest thing since sliced bread and...
November 22, 2011
Event Tracking to Reduce Bounce Rate Due to Affiliate Sites
One of the greatest challenges a web analyst faces in the field is gaining full visibility into all facets of an organization’s online...
August 10, 2011
Monitor Phone Lines, Billboards, Direct Mail Pieces, and More Using Multichannel Analytics
Most people involved with the marketing facet of a company would agree that there are countless avenues to market with.Websites, banner...
March 15, 2010
Google Analytics Column Hack-Pivot Tables
One of our clients requested a method to export more data from the Google Analytics pivot tables. The purpose of the export was to tie together...
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