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Paid Search (PPC) (6)
May 17, 2012
PPC Advertising Battle: AdWords Vs adCenter
Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the...
![[Exact] ≠ Exact; at least not in Google AdWords](https://blog.dabrianmarketing.com/hubfs/Imported_Blog_Media/before-you-use-google-ad-words-featured-image-min-1-1.jpg)
April 25, 2012
[Exact] ≠ Exact; at least not in Google AdWords
What is Google Changing Now? With the upcoming changes to both the [Exact] and “Phrase” Keyword Match Types, Google is helping you...
April 11, 2012
Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions
What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple enterprise...
January 4, 2012
The Cost of a Low Quality Score
Quality is important in advertising, but even more so in PPC advertising. Google AdWords gives the top Ad Position to the highest Ad...
July 27, 2011
Bing Gets Creative: Testing Ad Placement with adCenter
Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though...
July 7, 2011
Google AdWords’ New Targeting Options
Google AdWords recently eliminated the polygon (custom shape) targeting system, and replaced it with a simpler pin point with radius...
June 7, 2011
PPC Advertising > Keywords + Ad Copy: Don’t Forget about the Landing Pages
Testing is a crucial part of improving your PPC advertising efforts. You test Keywords to enhance targeting and increase relevant traffic...
May 18, 2011
Be Relevant to Searchers with Dynamic Text
Anyone doing PPC advertising knows that you want to incorporate your best performing keywords into your ad copy. Not only will this help...
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