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Paid Search (PPC) (4)
February 25, 2015
Small Business Marketing Tips for Online Marketing
Small Business Marketing Earlier in February, DaBrian Marketing Group hosted a Google Partners Event that showcased the capabilities...
February 11, 2015
Paid Search Keywords using Personas and Intent
A search starts with a problem or question. As a business, your goal is to begin to resolve their problem/question with your paid search...
November 19, 2014
PPC Christmas Time KPIs
It’s the most wonderful time of the year! That’s right; it’s Christmas shopping time. Black Friday and Cyber Monday are quickly...
September 24, 2014
Save Time and Money with Bing Ads Updates
Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers manage...
August 13, 2014
Understand and Boost PPC ROI in 3 Steps
Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying the concept...
May 14, 2014
Why A Low Quality Score Shouldn’t Get You Down
Both Google AdWords and Bing Ads give a Quality Score out of ten (10) at the keyword level. These scores are primarily based on relevancy...
March 19, 2014
The Positive of Negative Settings in PPC
All marketers know the importance of reaching their target market. However, what is just as important is missing, or not reaching, those...
January 29, 2014
Native Ads: A Blessing or Curse?
First, in case you have not heard, Native Advertising is creating and placing ads to match the content surrounding it, in that the users’...
December 11, 2013
The Most Important PPC Metrics You Are Not Using
Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Rate (CTR),...
August 28, 2013
Importance VS Urgency in PPC Advertising
A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation,...
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