Small Business Marketing Tips for Online Marketing

Small Business Marketing Tips for Online Marketing

Small Business Marketing Earlier in February, DaBrian Marketing Group hosted a Google Partners Event that showcased the capabilities...
Paid Search Keywords using Personas and Intent

Paid Search Keywords using Personas and Intent

A search starts with a problem or question. As a business, your goal is to begin to resolve their problem/question with your paid search...
PPC Christmas Time KPIs

PPC Christmas Time KPIs

It’s the most wonderful time of the year! That’s right; it’s Christmas shopping time. Black Friday and Cyber Monday are quickly...
Save Time and Money with Bing Ads Updates

Save Time and Money with Bing Ads Updates

Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers manage...
Understand and Boost PPC ROI in 3 Steps

Understand and Boost PPC ROI in 3 Steps

Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying the concept...
Why A Low Quality Score Shouldn’t Get You Down

Why A Low Quality Score Shouldn’t Get You Down

Both Google AdWords and Bing Ads give a Quality Score out of ten (10) at the keyword level. These scores are primarily based on relevancy...
The Positive of Negative Settings in PPC

The Positive of Negative Settings in PPC

All marketers know the importance of reaching their target market. However, what is just as important is missing, or not reaching, those...
Native Ads: A Blessing or Curse?

Native Ads: A Blessing or Curse?

First, in case you have not heard, Native Advertising is creating and placing ads to match the content surrounding it, in that the users’...
The Most Important PPC Metrics You Are Not Using

The Most Important PPC Metrics You Are Not Using

Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Rate (CTR),...
Importance VS Urgency in PPC Advertising

Importance VS Urgency in PPC Advertising

A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation,...

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