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Paid Search (PPC) (5)
August 28, 2013
Importance VS Urgency in PPC Advertising
A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation,...
July 10, 2013
Achieve PPC Success by Working Backward
If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are...
April 11, 2013
Making a Smooth Transition to Mobile PPC
If you are running Pay per Click ads using Google AdWords, you’ll need to be ready for your ads to start showing up on smartphones. Once...
March 6, 2013
Enhanced AdWords Campaigns – Helpful or Not?
Some Background By now, I’m sure you’ve heard of Google’s new enhanced campaigns. These will “simplify” your PPC accounts by allowing...
February 20, 2013
PPC Just Makes “Cents”
Pay-Per Click (PPC) advertising is an effective way to market your company that also brings measurable value to you. PPC advertising...
December 12, 2012
Bidding is More than Just How You Pay
CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two...
November 2, 2012
One PPC Budget to Rule Them All
Consider This PPC Advertising Scenario... If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget...
September 26, 2012
Rebranding of adCenter & Search Alliance
I’ve just finished taking the Bing Ads Accreditation exam , which is free until the end of September. Microsoft is graciously offering...
August 15, 2012
Google Redoes Remarketing
If you have ever set up a Remarketing Group in AdWords, then you know the pain of creating and placing the new code every time you make a...
July 11, 2012
Muted Ads – Is Being Blocked Bad?
Google is always trying to give web surfers the best experience. Recently, with a change made to Display Advertising, Google has given...
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