Berks County Industrial Development Authority Gets a New Website & Logo

In May 2019, Berks County Industry Development Authority (BerksIDA) sent out a request for proposals for a new logo and website design. BerksIDA selected DaBrian Marketing Group to create or redesign BerksIDA’s logo and modern website for a modernized look and feel.

At the time, BerksIDA was one of many departments or organizations hosted on the County of Berks website. The brand of the organization was not identified on the site, and it was a challenge to locate their information on the massive website. The domain was owned and managed by the County of Berks, so the ability to update content or images required the resources of the county administrators.

We built BerksIDA, a new website that is customizable and easily accessible to have changes made. We also moved them to their own domain and worked with the Berks County webmaster to redirect the necessary pages. The website now has the capability for 3rd party integrations to expand or improve functionalities so it can be utilized as a business tool. With it’s new responsive design visitors can now enjoy the browsing experience on mobile, tablet, and desktop.

We worked with BerksIDA to create a simple logo that captures the regional context of Berks County, maintains some of the elements, and updated the marketing collateral. The marketing collateral consisted of new letterhead, business cards, DaBrian Marketing Group also created a print ad to be used in local publications for BerksIDA.

“It was a pleasure working with the staff at BerksIDA. They were very professional group of individuals who offered a lot of helpful incite throughout the course of the project.”
– Mark A. Mapp, Creative Director at DaBrian Marketing Group