Why Your Marketing ROI Tracking Is Broken and How to Fix It

Why Your Marketing ROI Tracking Is Broken and How to Fix It

You’re spending thousands on marketing, but do you know if it’s all paying off? If this question makes you nervous, you’re not alone. Many B2B...
Horizon - 10 Key New Features in Shopify’s 2025 Summer Edition

Horizon - 10 Key New Features in Shopify’s 2025 Summer Edition

Image Source: Shopify Shopify operates on a seasonal release cycle, In March, 2025 Shopify released Horizon. Horizon is Shopify's Summer 2025 Edition...
Shorten Long B2B Sales Cycles and Improve Revenue Predictability

Shorten Long B2B Sales Cycles and Improve Revenue Predictability

For B2B sales teams, slow sales cycles are a major hurdle to consistent growth. Several industries now experience sales cycles longer than 300 days....
Boost Candidate Experience with Staffing Agency Marketing Automation

Boost Candidate Experience with Staffing Agency Marketing Automation

According to CareerPlug, 67% of job seekers have abandoned an application because of poor communication from recruiters. Candidates expect fast,...
How to Stop Your B2B Sales Pipeline from Drying Up?

How to Stop Your B2B Sales Pipeline from Drying Up?

Generating consistent leads has always been a challenge for B2B organizations. But in today’s evolving market landscape, this challenge has become...
Why Consistency on Social Media is a Game-Changer for Your Business

Why Consistency on Social Media is a Game-Changer for Your Business

If you want your business to stand out online, consistency on social media can be a game-changer. Though consistency is more than just posting often....
Maximize Efficiency with AI Automation for Business Owners & Marketers

Maximize Efficiency with AI Automation for Business Owners & Marketers

Running a small business or managing a marketing team comes with its fair share of challenges. From keeping up with customer demands to maintaining a...
From Clicks to Customers: The Click and Mortar Advantage

From Clicks to Customers: The Click and Mortar Advantage

It’s getting warm, and that means people are out walking again. It’s the perfect time to hone in on the increase in foot traffic. But how do you turn...
Google Marketing Live 2025 Recap + A PPC Guide for Owners & Marketers

Google Marketing Live 2025 Recap + A PPC Guide for Owners & Marketers

Google Marketing Live is Google's annual, flagship event for advertisers and marketing professionals. It's a showcase of Google's latest advertising...
How Privacy-First Attribution Is Reshaping Your Marketing Spend

How Privacy-First Attribution Is Reshaping Your Marketing Spend

If you’ve found yourself asking why your marketing reports don’t reflect the real value your team is delivering, you’re not imagining it. In 2025,...

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