Designing a Logo? Here Are 5 Basic Design Principles to Follow

Designing a Logo? Here Are 5 Basic Design Principles to Follow

Introduction When starting a business it is very important to establish some sort of identity or visual presence. This is normally...
The Heartbleed Vulnerability Aftermath

The Heartbleed Vulnerability Aftermath

Recently, a huge security scare plagued the internet. This security vulnerability was coined The Heartbleed Bug, named for its...
Why A Low Quality Score Shouldn’t Get You Down

Why A Low Quality Score Shouldn’t Get You Down

Both Google AdWords and Bing Ads give a Quality Score out of ten (10) at the keyword level. These scores are primarily based on relevancy...
Social Media Survey: The Results Are In

Social Media Survey: The Results Are In

Why So Optical? The ever-changing realm of social media develops new processes, norms, and expectations on a seemingly daily basis....
Social Media—Risky Business or Filled With Opportunities?

Social Media—Risky Business or Filled With Opportunities?

Oh, No. Managing Risk and Compliance One of the first things I hear when talking to insurance and trust companies about social media...
Safe not Sorry: A Guide to Project Problem Planning

Safe not Sorry: A Guide to Project Problem Planning

Come to Me with Solutions, Not Problems I know, I know, I’ve mentioned proactively planning before. So why bother project problem...
A Prognosis for Healthcare Digital Advertising

A Prognosis for Healthcare Digital Advertising

Some Background More often than not, our team members‘ inboxes are flooded with newsletters and other subscriptions as a way to...
Traditional vs Cloud: Small Business Environments

Traditional vs Cloud: Small Business Environments

‘The cloud’ is a scary phrase to just about everyone in an organization. When the idea of the cloud was released, industries went...
The Positive of Negative Settings in PPC

The Positive of Negative Settings in PPC

All marketers know the importance of reaching their target market. However, what is just as important is missing, or not reaching, those...
Does My Business Need to Be on Instagram?

Does My Business Need to Be on Instagram?

Everywhere you look (including our own blog from time to time), agency insiders, marketing pros, and influencers post blogs and articles...

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