No SEO or New SEO?

No SEO or New SEO?

Is SEO No More? Google’s Hummingbird algorithm update has created quite a stir in the realm of SEO. Some have even gone as far as to...
Native Ads: A Blessing or Curse?

Native Ads: A Blessing or Curse?

First, in case you have not heard, Native Advertising is creating and placing ads to match the content surrounding it, in that the users’...
The Importance of Maintenance

The Importance of Maintenance

I am going to take a break this week from writing about the Google Analytics API and focus on something very important that is often...
The Most Important PPC Metrics You Are Not Using

The Most Important PPC Metrics You Are Not Using

Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Rate (CTR),...
Highlights from “Calculating Creative” Presentation

Highlights from “Calculating Creative” Presentation

What if we told you your creative resources were hindering your marketing success? What if the answers you were looking for came from...
DaBrian Marketing Group Expands Agency Team

DaBrian Marketing Group Expands Agency Team

DaBrian Marketing Group, LLC, a full service digital agency based in Reading, PA, has recently hired five new employees in the areas of...
Social Media Content Optimization Survey

Social Media Content Optimization Survey

A lot goes into the perfect social media marketing implementation. You’ve got to make sure your content is spot-on, your timing...
Link Building: Then and Now

Link Building: Then and Now

Link building has always been an important aspect of SEO and, with the latest algorithm changes, still is. However, long gone are the...
Measure to Make the Most of Your Marketing

Measure to Make the Most of Your Marketing

The secret to better business decisions isn’t magic. It’s not rocket science either. The problems of missed opportunities, wasted...
Google Analytics API – Lesson 4: Authentication

Google Analytics API – Lesson 4: Authentication

Google Analytics API – Lesson 4: Authentication If you’ve been with us through the entire series, welcome back! This time we’ll get...

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