It’s Called SOCIAL Media, People

It’s Called SOCIAL Media, People

Since the days of yore (back when MySpace reigned supreme), social media has been used as one thing above all else: a really great time...
A Look into the Existence of an #AgencyLife Project Manager

A Look into the Existence of an #AgencyLife Project Manager

I love the #AgencyLife hashtag on Twitter. For those who are unfamiliar, it’s mostly comprised of snarky witticisms and love (okay, and...
Why Your Company Needs a Digital Analytics Framework

Why Your Company Needs a Digital Analytics Framework

Regardless of how big or small your organization is, you’ve got data (sales, financial, customer, CRM, etc.), and you need a structure to...
How to Fail at Video Marketing

How to Fail at Video Marketing

So, You Want to Start Making Videos As a marketing medium, video is great. Really great. Think about it—in less than 90 seconds, it’s...
Designing a Logo? Here Are 5 Basic Design Principles to Follow

Designing a Logo? Here Are 5 Basic Design Principles to Follow

Introduction When starting a business it is very important to establish some sort of identity or visual presence. This is normally...
The Heartbleed Vulnerability Aftermath

The Heartbleed Vulnerability Aftermath

Recently, a huge security scare plagued the internet. This security vulnerability was coined The Heartbleed Bug, named for its...
Why A Low Quality Score Shouldn’t Get You Down

Why A Low Quality Score Shouldn’t Get You Down

Both Google AdWords and Bing Ads give a Quality Score out of ten (10) at the keyword level. These scores are primarily based on relevancy...
Social Media Survey: The Results Are In

Social Media Survey: The Results Are In

Why So Optical? The ever-changing realm of social media develops new processes, norms, and expectations on a seemingly daily basis....
Social Media—Risky Business or Filled With Opportunities?

Social Media—Risky Business or Filled With Opportunities?

Oh, No. Managing Risk and Compliance One of the first things I hear when talking to insurance and trust companies about social media...
Safe not Sorry: A Guide to Project Problem Planning

Safe not Sorry: A Guide to Project Problem Planning

Come to Me with Solutions, Not Problems I know, I know, I’ve mentioned proactively planning before. So why bother project problem...

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