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DaBrian Marketing Blog: News, Insights, and Digital Marketing
August 14, 2012
5 Lessons for Successful Internet Marketing
Recently, I was reading an article in Advertising Age that highlighted the lessons from their CMO Strategy Summit. I would have to agree...
July 31, 2012
3 Roadblocks in Web Analytics and Ways Around Them
If you’re reading this blog, you probably already understand that a great deal of marketing power can come from web analytics. If you’re...
July 25, 2012
Why Your Social Media Marketing Isn’t Working
When it comes to Social Media, many companies know enough to realize that nearly everyone is connected to at least one social network....
July 18, 2012
Keyword Research to Improve Email Marketing Effectiveness
In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective...
July 11, 2012
Muted Ads – Is Being Blocked Bad?
Google is always trying to give web surfers the best experience. Recently, with a change made to Display Advertising, Google has given...
June 27, 2012
5 Tips For Making Your Data a Top Priority
Whether you’re a marketing manager for a private organization or a web analyst for a digital agency, you surely understand the great...
June 20, 2012
3 Common Pitfalls in Content Marketing
By now, you’ve probably heard about the benefits that come with incorporating a Content Marketing strategy. The ways content can enhance...
June 14, 2012
3 Steps to a Successful Strategic PPC Campaign
Exampale of PPC Ads on a Google search engine reuslts page Pay per Click (PPC) are the paid ads the show above and and along...
June 6, 2012
Top 5 Features of Google Analytics Content Experiments (vs. Website Optimizer)
For about 5 years now, marketing professionals have been using Google’s Website Optimizer to run A/B tests and Multivariate tests on...
May 30, 2012
Want to Improve Your Advertising? Align Your Measurement Strategy With the Right KPIs
The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years...
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