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DaBrian Marketing Blog: News, Insights, and Digital Marketing
May 9, 2012
A/B Testing (Split Testing) to Convert More Online Customers
What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control...
May 2, 2012
Looking For Better Insights On Members? Get The Big Picture!
In past blogs, I have discussed how web analytics can help gain the support of the decision makers and even laid out some great ways to...
![[Exact] ≠ Exact; at least not in Google AdWords](https://blog.dabrianmarketing.com/hubfs/Imported_Blog_Media/before-you-use-google-ad-words-featured-image-min-1-1.jpg)
April 25, 2012
[Exact] ≠ Exact; at least not in Google AdWords
What is Google Changing Now? With the upcoming changes to both the [Exact] and “Phrase” Keyword Match Types, Google is helping you...
April 11, 2012
Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions
What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple enterprise...
April 4, 2012
Google’s Value of Content over Optimization
Recently, a debate has emerged regarding Google’s potential forthcoming decision to place greater restrictions on its algorithm for...
April 2, 2012
Conversion Attribution: Give Credit Where It’s Due
In the Digital Analytics space, we are all obsessed with identifying marketing tactics that perform the best and drive the most...
March 8, 2012
The Need for Digital Marketing Education
In the recent blog “8 Predictions for SEO in 2012”, Rand Fishkin of SEOmoz predicted the rise of a serious certification program. I...
February 21, 2012
Gain the Support of Your Superiors: Show Them the Right Metrics
There are countless analytical platforms and tools out there for measuring just about every facet of your website and marketing efforts....
February 9, 2012
Data Quality is Essential to Pharmaceutical Marketing Success
Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is...
January 25, 2012
Financial Services: Increase New Accounts & Acquisitions via Web Analytics
Countless industries have made dramatic increases to their web-based marketing efforts as of late. In 2011 alone, budgets usually...
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