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DaBrian Marketing Blog: News, Insights, and Digital Marketing
July 7, 2011
Google AdWords’ New Targeting Options
Google AdWords recently eliminated the polygon (custom shape) targeting system, and replaced it with a simpler pin point with radius...
June 29, 2011
Has Your Company Forgotten the Web Analytics Data Capturing Basics?
We did some web analytics consulting for a Fortune 500 company recently. This case was very unique! The company had numerous global...
June 15, 2011
Web Analytics: Usage Analysis Leads to Improved Customer Relations
Knowing how your target audience uses your website is integral to increasing visitor conversions and improving customer relations....
June 7, 2011
PPC Advertising > Keywords + Ad Copy: Don’t Forget about the Landing Pages
Testing is a crucial part of improving your PPC advertising efforts. You test Keywords to enhance targeting and increase relevant traffic...
June 2, 2011
6 Tips to Consider Before Implementing Your Email Marketing Strategy
Most businesses utilize email marketing as a marketing tactic to cross sell new business or for retention purposes.It is pretty rare for...
May 18, 2011
Be Relevant to Searchers with Dynamic Text
Anyone doing PPC advertising knows that you want to incorporate your best performing keywords into your ad copy. Not only will this help...
March 15, 2010
Google Analytics Column Hack-Pivot Tables
One of our clients requested a method to export more data from the Google Analytics pivot tables. The purpose of the export was to tie together...
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