“The 4 D’s of Web Design” to Help Drive Sales

“The 4 D’s of Web Design” to Help Drive Sales

Web Design is arguably the most important aspect of internet marketing. “A recent study found that 48% of online shoppers viewed a...
Content Marketing Resolutions for 2013

Content Marketing Resolutions for 2013

As 2012 continues to wind down and we look forward to what 2013 will bring, a great opportunity presents itself to evaluate our content...
Bidding is More than Just How You Pay

Bidding is More than Just How You Pay

CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two...
Sizing Up Tag Management For Your Organization

Sizing Up Tag Management For Your Organization

What is Tag Management? Tag management is a way to add, edit, and remove tags from your website. The most common forms of tags (small...
How Implementing SEO Can Help Drive Sales

How Implementing SEO Can Help Drive Sales

What is Search Engine Optimization? Believe it or not, there are still business owners who have no clue what SEO is. Or maybe they have...
Not Segmenting Your Data? Turn in Your Gun & Badge

Not Segmenting Your Data? Turn in Your Gun & Badge

"Market segmentation is a natural result of the vast differences among people." – Donald Norman (author of “The Design of Everyday...
Marketing Election 2012

Marketing Election 2012

If you voted in the Presidential election yesterday and are still in the voting spirit, you’re in luck! We’ve created our own election...
One PPC Budget to Rule Them All

One PPC Budget to Rule Them All

Consider This PPC Advertising Scenario... If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget...
10 Tips for the Next Generation of Digital Analysts

10 Tips for the Next Generation of Digital Analysts

Back on October 18, the 2nd Annual DAA Philadelphia Symposium was held, and so far the responses have been great. The theme of this...
The Ideal Sales Process

The Ideal Sales Process

A balanced and consistent sales process is critical to the survival and growth of any business, agency, or corporation. The fact is a...

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