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Pay Per Click (2)
August 24, 2015
4 Ways Pay per Click (PPC) can Help Your Business Grow
Macquarie Research estimates that Google has approximately 4 million advertisers. Google has more direct advertising relationships in the...
November 19, 2014
PPC Christmas Time KPIs
It’s the most wonderful time of the year! That’s right; it’s Christmas shopping time. Black Friday and Cyber Monday are quickly...
September 24, 2014
Save Time and Money with Bing Ads Updates
Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers manage...
August 28, 2013
Importance VS Urgency in PPC Advertising
A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation,...
July 10, 2013
Achieve PPC Success by Working Backward
If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are...
December 12, 2012
Bidding is More than Just How You Pay
CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two...
November 2, 2012
One PPC Budget to Rule Them All
Consider This PPC Advertising Scenario... If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget...
September 26, 2012
Rebranding of adCenter & Search Alliance
I’ve just finished taking the Bing Ads Accreditation exam , which is free until the end of September. Microsoft is graciously offering...
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