The 5 Different Logo Types and Your Brand Identity

The 5 Different Logo Types and Your Brand Identity

Introduction In my last blog on the basics of designing a logo, we covered principles to follow when designing one of the most...
It’s Called SOCIAL Media, People

It’s Called SOCIAL Media, People

Since the days of yore (back when MySpace reigned supreme), social media has been used as one thing above all else: a really great time...
A Look into the Existence of an #AgencyLife Project Manager

A Look into the Existence of an #AgencyLife Project Manager

I love the #AgencyLife hashtag on Twitter. For those who are unfamiliar, it’s mostly comprised of snarky witticisms and love (okay, and...
Why Your Company Needs a Digital Analytics Framework

Why Your Company Needs a Digital Analytics Framework

Regardless of how big or small your organization is, you’ve got data (sales, financial, customer, CRM, etc.), and you need a structure to...
How to Fail at Video Marketing

How to Fail at Video Marketing

So, You Want to Start Making Videos As a marketing medium, video is great. Really great. Think about it—in less than 90 seconds, it’s...
Designing a Logo? Here Are 5 Basic Design Principles to Follow

Designing a Logo? Here Are 5 Basic Design Principles to Follow

Introduction When starting a business it is very important to establish some sort of identity or visual presence. This is normally...
The Heartbleed Vulnerability Aftermath

The Heartbleed Vulnerability Aftermath

Recently, a huge security scare plagued the internet. This security vulnerability was coined The Heartbleed Bug, named for its...
Why A Low Quality Score Shouldn’t Get You Down

Why A Low Quality Score Shouldn’t Get You Down

Both Google AdWords and Bing Ads give a Quality Score out of ten (10) at the keyword level. These scores are primarily based on relevancy...
Social Media Survey: The Results Are In

Social Media Survey: The Results Are In

Why So Optical? The ever-changing realm of social media develops new processes, norms, and expectations on a seemingly daily basis....
Social Media—Risky Business or Filled With Opportunities?

Social Media—Risky Business or Filled With Opportunities?

Oh, No. Managing Risk and Compliance One of the first things I hear when talking to insurance and trust companies about social media...

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