Data Quality is Essential to Pharmaceutical Marketing Success

Data Quality is Essential to Pharmaceutical Marketing Success

Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is...
Financial Services: Increase New Accounts & Acquisitions via Web Analytics

Financial Services: Increase New Accounts & Acquisitions via Web Analytics

Countless industries have made dramatic increases to their web-based marketing efforts as of late. In 2011 alone, budgets usually...
Selecting a Sensible Web Analytical Platform For Your Organization

Selecting a Sensible Web Analytical Platform For Your Organization

There’s countless blogs, articles, and studies out there that preach about how web analytics is the greatest thing since sliced bread and...
Event Tracking to Reduce Bounce Rate Due to Affiliate Sites

Event Tracking to Reduce Bounce Rate Due to Affiliate Sites

One of the greatest challenges a web analyst faces in the field is gaining full visibility into all facets of an organization’s online...
Privacy Protection on Search Engines & Social Media vs. Value of Data

Privacy Protection on Search Engines & Social Media vs. Value of Data

USA Today recently ran an article about Facebook’s data collection methods and the issues they raise with privacy protection. Although...
Why You Shouldn’t Ignore Mobile Accessibility of Your Website

Why You Shouldn’t Ignore Mobile Accessibility of Your Website

One of the most common mistakes made in the web and e-commerce worlds is the dismissal of the importance of mobile accessible websites....
Video: Capabilities of Multichannel Analytics

Video: Capabilities of Multichannel Analytics

One of the greatest challenges in the past has been effectively tracking traditional marketing methods like billboards, direct mail...
Five Reasons to Monitor Your Internet Marketing Efforts

Five Reasons to Monitor Your Internet Marketing Efforts

Over the past several years, the greatest challenge facing internet marketers and web analysts has been convincing superiors and clients...
Monitor Phone Lines, Billboards, Direct Mail Pieces, and More Using Multichannel Analytics

Monitor Phone Lines, Billboards, Direct Mail Pieces, and More Using Multichannel Analytics

Most people involved with the marketing facet of a company would agree that there are countless avenues to market with.Websites, banner...
Has Your Company Forgotten the Web Analytics Data Capturing Basics?

Has Your Company Forgotten the Web Analytics Data Capturing Basics?

We did some web analytics consulting for a Fortune 500 company recently. This case was very unique! The company had numerous global...

Subscribe to our Blog

Recent Posts

Categories

see all

Archives

see all

Resources

Check out some of our small & mid-sized business resources.

Get Resources