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Digital Analytics (5)
February 9, 2012
Data Quality is Essential to Pharmaceutical Marketing Success
Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is...
January 25, 2012
Financial Services: Increase New Accounts & Acquisitions via Web Analytics
Countless industries have made dramatic increases to their web-based marketing efforts as of late. In 2011 alone, budgets usually...
December 7, 2011
Selecting a Sensible Web Analytical Platform For Your Organization
There’s countless blogs, articles, and studies out there that preach about how web analytics is the greatest thing since sliced bread and...
November 22, 2011
Event Tracking to Reduce Bounce Rate Due to Affiliate Sites
One of the greatest challenges a web analyst faces in the field is gaining full visibility into all facets of an organization’s online...
November 16, 2011
Privacy Protection on Search Engines & Social Media vs. Value of Data
USA Today recently ran an article about Facebook’s data collection methods and the issues they raise with privacy protection. Although...
October 26, 2011
Why You Shouldn’t Ignore Mobile Accessibility of Your Website
One of the most common mistakes made in the web and e-commerce worlds is the dismissal of the importance of mobile accessible websites....
September 30, 2011
Video: Capabilities of Multichannel Analytics
One of the greatest challenges in the past has been effectively tracking traditional marketing methods like billboards, direct mail...
September 14, 2011
Five Reasons to Monitor Your Internet Marketing Efforts
Over the past several years, the greatest challenge facing internet marketers and web analysts has been convincing superiors and clients...
August 10, 2011
Monitor Phone Lines, Billboards, Direct Mail Pieces, and More Using Multichannel Analytics
Most people involved with the marketing facet of a company would agree that there are countless avenues to market with.Websites, banner...
June 29, 2011
Has Your Company Forgotten the Web Analytics Data Capturing Basics?
We did some web analytics consulting for a Fortune 500 company recently. This case was very unique! The company had numerous global...
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