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Digital Analytics (4)
September 19, 2012
Tips to Move Towards Big Data & Enterprise Solutions Part 2
Last week, I released my Tips to Move Toward Big Data & Enterprise Solutions that focused on your organization internally. This week’s 5...
September 12, 2012
Tips to Move Toward Big Data & Enterprise Solutions Part 1
With all of the talk about “Big Data”, I thought it was about time that I provide you with a few recommendations to get your organization...
August 28, 2012
Successful Campaign Analysis Via Tagging Strategies
There can be a lot of unknowns when it comes to marketing campaigns. Who’s seeing your ads or print pieces? Of those people, who are they...
July 31, 2012
3 Roadblocks in Web Analytics and Ways Around Them
If you’re reading this blog, you probably already understand that a great deal of marketing power can come from web analytics. If you’re...
June 27, 2012
5 Tips For Making Your Data a Top Priority
Whether you’re a marketing manager for a private organization or a web analyst for a digital agency, you surely understand the great...
June 6, 2012
Top 5 Features of Google Analytics Content Experiments (vs. Website Optimizer)
For about 5 years now, marketing professionals have been using Google’s Website Optimizer to run A/B tests and Multivariate tests on...
May 30, 2012
Want to Improve Your Advertising? Align Your Measurement Strategy With the Right KPIs
The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years...
May 2, 2012
Looking For Better Insights On Members? Get The Big Picture!
In past blogs, I have discussed how web analytics can help gain the support of the decision makers and even laid out some great ways to...
April 2, 2012
Conversion Attribution: Give Credit Where It’s Due
In the Digital Analytics space, we are all obsessed with identifying marketing tactics that perform the best and drive the most...
February 21, 2012
Gain the Support of Your Superiors: Show Them the Right Metrics
There are countless analytical platforms and tools out there for measuring just about every facet of your website and marketing efforts....
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