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Digital Analytics (3)
May 1, 2013
See “Green” with Google Analytics
Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and...
April 24, 2013
Why Better Measurement Leads to New Memberships
The financial services environment has always been competitive, but with today’s economic climate, prospects are more wary than ever....
April 3, 2013
5 Things you Need to Know about Google Universal Analytics
Google Analytics has recently expanded its Universal Analytics into a public beta. In 2012, Google Analytics expanded their analytics...
March 29, 2013
VIDEO: Discover Marketing ROI using Google Analytics
Marketing can be one of the most fun and exciting fields to work in, but sometimes there’s those times when a campaign doesn’t seem to...
February 13, 2013
Top 5 Financial Services Marketing Tips
We do a lot of work with banks and credit unions because of previous relationship within these markets. The financial services marketing...
February 6, 2013
Create Analytics Reports For ALL Key Players
So your organization has decided to delve into the world of digital analytics. You’ve done your research, talked to countless analytics...
January 16, 2013
Top 10 Google Analytics Features to Measure Your Marketing
With so much industry emphasis on things like Big Data and Attribution Modeling, it can be a bit daunting for newcomers to the world of...
November 14, 2012
Not Segmenting Your Data? Turn in Your Gun & Badge
"Market segmentation is a natural result of the vast differences among people." – Donald Norman (author of “The Design of Everyday...
October 26, 2012
10 Tips for the Next Generation of Digital Analysts
Back on October 18, the 2nd Annual DAA Philadelphia Symposium was held, and so far the responses have been great. The theme of this...
October 10, 2012
Streamline Your Tag Management Strategy
So your organization has made the decision to pursue digital analytics. You’ve managed to get the buy-in you need from the decision...
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