[Exact] ≠ Exact; at least not in Google AdWords

[Exact] ≠ Exact; at least not in Google AdWords

What is Google Changing Now? With the upcoming changes to both the [Exact] and “Phrase” Keyword Match Types, Google is helping you...
The Cost of a Low Quality Score

The Cost of a Low Quality Score

Quality is important in advertising, but even more so in PPC advertising. Google AdWords gives the top Ad Position to the highest Ad...
Bing Gets Creative: Testing Ad Placement with adCenter

Bing Gets Creative: Testing Ad Placement with adCenter

Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though...
Google AdWords’ New Targeting Options

Google AdWords’ New Targeting Options

Google AdWords recently eliminated the polygon (custom shape) targeting system, and replaced it with a simpler pin point with radius...
Be Relevant to Searchers with Dynamic Text

Be Relevant to Searchers with Dynamic Text

Anyone doing PPC advertising knows that you want to incorporate your best performing keywords into your ad copy. Not only will this help...

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