Importance VS Urgency in PPC Advertising

Importance VS Urgency in PPC Advertising

A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation,...
Achieve PPC Success by Working Backward

Achieve PPC Success by Working Backward

If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are...
Making a Smooth Transition to Mobile PPC

Making a Smooth Transition to Mobile PPC

If you are running Pay per Click ads using Google AdWords, you’ll need to be ready for your ads to start showing up on smartphones. Once...
Enhanced AdWords Campaigns – Helpful or Not?

Enhanced AdWords Campaigns – Helpful or Not?

Some Background By now, I’m sure you’ve heard of Google’s new enhanced campaigns. These will “simplify” your PPC accounts by allowing...
Bidding is More than Just How You Pay

Bidding is More than Just How You Pay

CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two...
One PPC Budget to Rule Them All

One PPC Budget to Rule Them All

Consider This PPC Advertising Scenario... If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget...
Rebranding of adCenter & Search Alliance

Rebranding of adCenter & Search Alliance

I’ve just finished taking the Bing Ads Accreditation exam , which is free until the end of September. Microsoft is graciously offering...
Muted Ads – Is Being Blocked Bad?

Muted Ads – Is Being Blocked Bad?

Google is always trying to give web surfers the best experience. Recently, with a change made to Display Advertising, Google has given...
3 Steps to a Successful Strategic PPC Campaign

3 Steps to a Successful Strategic PPC Campaign

Exampale of PPC Ads on a Google search engine reuslts page Pay per Click (PPC) are the paid ads the show above and and along...
PPC Advertising Battle: AdWords Vs adCenter

PPC Advertising Battle: AdWords Vs adCenter

Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the...

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