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DaBrian Marketing Blog: News, Insights, and Digital Marketing
August 13, 2014
Understand and Boost PPC ROI in 3 Steps
Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying the concept...
August 7, 2014
3 Reasons Why Nonprofits Should Utilize Social Media
Social media is an amazing communication channel. It allows for seamless connectivity in pretty much every aspect of our lives. This is...
July 30, 2014
Why Your Small Business Employees Should Volunteer
Volunteering Benefits Everyone Picture this: You’re in Pennsylvania in the middle of July. It’s 2 o’ clock on a Saturday afternoon,...
July 25, 2014
5 Tips to Jump Start Your Mobile Analytics
Danny Laws, our principal owner, senior digital strategist, and chief dreadlocks connoisseur, covers his top tips to adopting mobile...
July 17, 2014
A One-Two Punch Approach to Email Analytics
You might think that video, animated gifs, or infographics are email marketing’s best friends. Let’s face it, email campaigns with all...
July 11, 2014
The 5 Different Logo Types and Your Brand Identity
Introduction In my last blog on the basics of designing a logo, we covered principles to follow when designing one of the most...
July 2, 2014
It’s Called SOCIAL Media, People
Since the days of yore (back when MySpace reigned supreme), social media has been used as one thing above all else: a really great time...
June 25, 2014
A Look into the Existence of an #AgencyLife Project Manager
I love the #AgencyLife hashtag on Twitter. For those who are unfamiliar, it’s mostly comprised of snarky witticisms and love (okay, and...
June 19, 2014
Why Your Company Needs a Digital Analytics Framework
Regardless of how big or small your organization is, you’ve got data (sales, financial, customer, CRM, etc.), and you need a structure to...
June 11, 2014
How to Fail at Video Marketing
So, You Want to Start Making Videos As a marketing medium, video is great. Really great. Think about it—in less than 90 seconds, it’s...
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